| TRUCK ADVERTISING: | Advertising Options & Routes | Truck Gallery | About Shout Truck Advertising |
The routes that the vehicles operate on are basically divided into two divisions,namely : |
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The inner city vehicles operate within the city limits of all the major centers acrossthe country. These vehicles are working trucks that optimize brand exposure andcarry the clients messages around town, as well as to the suburbs and outlyingareas.
These vehicles capture the attention of the man-in-the-street - drivers, passengersand pedestrians alike, in highly populated areas with major traffic flows. Theaverage mileage covered by these vehicles is in excess of 6 000 km's per month.
These vehicles operate on long distance routes between the major centers across the country. The inter-city trucks also spend a fair amount of time delivering produce within the major centers.
The typical routes that these vehicles operate on are Cape Town - Johannesburg,Johannesburg - Durban, Cape Town - Port Elizabeth, Cape Town - Bloemfontein,etc. The average mileage that these trucks coveron a monthly basis are between15 000 and 30 000 km's.
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Of course, you can choose the routes which best serve your marketing requirements be it city-specific or a nationwide initiative. |
In this way you can take your brand to where you want the most exposure and move it around - much more versatile than a static billboard. |
| South African Advertising Research Foundation - Outdoor Trends | ||||||||||||
(Mar-Sep 2005) |
(Jan-Jun 2004 + Mar-Sep 2005) |
(Jul 2003-Jun 2004) |
(Jan-Dec 2003) |
(Jul 2002-Jul 2003) |
(Jan-Dec 2002) |
(Jul 2001-Jun 2002) |
(Jan-Dec 2001) |
(Jul 2000-Jun 2001) |
(Jan-Dec 2000) |
(Jan-Dec 1999) |
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| Population (000) | % | 30,656 | 30,656 | 30,310 | 29,773 | 29,773 | 29,583 | 29,583 | 29,007 | 29,013 | 28,488 | 25,738 |
| Outdoor trends (%) | ||||||||||||
| P7D- Billboard Ads | 72.2 | 22,121 | 74.3 | 74.8 | 73.5 | 72.5 | 70.8 | 69 | 66.5 | 63.4 | 61.3 | 54.5 |
| P4W- Billboard Ads | 83.8 | 25,683 | 86 | 87 | 86.6 | 87.8 | 87.6 | 86.1 | 84 | 82.5 | 81.1 | 74.8 |
| P7D- Store Ads | 78.8 | 24,142 | 81.7 | 82.5 | 81 | 80.6 | 78.6 | 77.2 | 75.7 | 72.6 | 67.7 | - |
| P4W- Store Ads | 88.2 | 27,032 | 90.4 | 91.7 | 91.4 | 92.2 | 92 | 91.2 | 89.7 | 87.8 | 84.5 | - |
| P7D- Bus Shelters | 33.6 | 10,301 | 33.3 | 31.3 | 30.9 | 29.9 | 29.5 | 30 | 27.4 | 23.3 | 21.7 | 18.1 |
| P4W- Bus Shelters | 45.4 | 13,904 | 45.9 | 44.2 | 43.2 | 45.5 | 47.9 | 48.1 | 44.5 | 39.5 | 38 | 34.7 |
| P7D- Trailers | 31.1 | 9,527 | 32 | 30.9 | 30 | 28.7 | 27.5 | 27.6 | 25.9 | 22.3 | 20.1 | 16.5 |
| P4W- Trailers | 47.4 | 14,541 | 49.2 | 48.4 | 47 | 50.2 | 51.7 | 49.8 | 46.6 | 42.4 | 40.1 | 33.3 |
| P7D- Minibus Taxi Ads | 59.6 | 18,262 | 62.9 | 65.1 | 64.3 | 62.7 | 61.6 | 61.6 | 60.2 | 59.2 | 57.7 | 49.7 |
| P4W- Minibus Taxi Ads | 72.5 | 22,237 | 75.2 | 78.1 | 78.9 | 80.1 | 80.3 | 78.9 | 77.4 | 77 | 77 | 69.7 |
| P7D- Train Ads | 9.7 | 2,962 | 10.2 | 10.1 | 9.8 | 10 | 10.8 | 11.1 | 9.6 | 8.9 | 9 | 6.8 |
| P4W- Train Ads | 15.1 | 4,633 | 16.1 | 16 | 15.3 | 17 | 19.2 | 19.1 | 16.8 | 16 | 16.5 | 13.8 |
| P7D- Bus Ads | 33.6 | 10,310 | 34.2 | 33.5 | 32.8 | 32.6 | 33 | 32.5 | 30.2 | 29 | 28.1 | 22.5 |
| P4W- Bus Ads | 47.8 | 14,642 | 48.4 | 48.1 | 47.9 | 50.6 | 53.6 | 51.2 | 46.6 | 46 | 45.9 | 38.4 |
| P7D- Trucks | 48.2 | 14,789 | 51.2 | 52.4 | 49.9 | 46 | 44.1 | - | - | - | - | - |
| P4W- Trucks | 61.7 | 18,928 | 64.8 | 67.4 | 66.1 | 64.8 | 65.5 | - | - | - | - | - |
| MOBILE: +27 83 41 41 41 0 | e-MAIL: info@shoutoutdoor.com |